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About InSport
At InSport, all we do is athletic apparel. We are experienced athletes, inventors and designers who come together to create unique product that truly performs. We scrutinize every product down to the smallest detail to ensure that it will perform for you. And we offer a breadth of product to address your individual needs, so you can be comfortable wherever you are-whatever you're doing.
Company History
Maybe it was the stress of gas shortages or a detour away from discotheques back in 1978, but for whatever reason, the nation fell in love with running that year. Thousands of Americans began taking to the street as running hit its stride like never before.
Portland, Oregon was one of the cities most impacted by this run-away trend. That same year, two entrepreneurs in a small Portland suburb began making nylon running shorts out of their garages. Turns out they had selected the right place to do business. A couple of young, budding athletic shoe and apparel companies in Portland named Nike and adidas quickly scooped up all of the product they could make and marketed them under their own labels.
As the two business partners saw the success of their products develop under these labels, they decided to debut "Sportco" and take the label from private to public. In the early 1980s, Sportco began making shorts and singlets under its own name and continued to grow. In 1986, the company acquired a Boulder, Colorado business called International Sports, a maker of split shorts and singlets. As Sportco incorporated these new products into the company¹s line, they also combined the names, and InSport was born.
InSport came into its own in the late 1980s and early 90s by diversifying into Fitness, cycling, triathlon apparel; the brand became a symbol for serious athletes. In fact, the triathlon apparel was developed for, and marketed by ironman Dave Scott during the height of his career.
While others became apparel for the masses, InSport headed in a different direction. The brand became specialized and highly technical by experimenting with innovative fabrics never before used in the marketplace. The company purposefully steered away from producing shoes and concentrated on what it does best developing apparel that incorporates functionality and performance that serious athletes demand.
In 2002, InSport reinvigorated its position as a leading manufacturer of athletic apparel by relaunching the InSport brand; complete with a fast new logo. This rededication to its relationship with everyday athletes strengthens its reputation as a leader of technically inspired apparel for athletes and exercise enthusiasts who seek to continually push their limits.
About Our New Logo
 When redesigning our logo, we knew it had to be two things: it had to be athletic because athleticism is the thread that ties our categories and product lines together. And it had to be simple, the way something as simple as running helped us get our start as a company.
The InSport "Wings" is the melding of many things: the classic hood ornament for a sports car combined with the statue on a trophy. It's the letter "i" and the letter "s" together in motion, headed for the future. The very posture of the logo is a simple form that signifies freedom, victory, and movement.
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